CLIENTS & WORK

Built for established consumer brands

Long-term partnerships across FMCG and consumer electronics, run with the same team quarter after quarter.

Current partners GP Batteries Lee Kum Kee
CONSUMER ELECTRONICS · MULTI-MARKET

GP Batteries

A long-running e-commerce and content partnership spanning multiple regional storefronts.

Shopify ContentCampaign QATechnical CoordinationTranslation

Blog & content production

Ongoing conversion of content into Shopify-ready HTML for UK-market blogs, keeping tone and formatting consistent across posts.

Promotional campaign QA

Structured test case generation for major seasonal campaigns — including GREEN WEEK, GP Club, Father's Day, and other seasonal activations — to catch issues before launch.

Technical & logistics coordination

Support on PHP-based shipping rule updates and investigation of shipping-API cache issues, bridging the gap between marketing and dev teams.

Multi-market tracking

Maintaining a cross-market blog tracking spreadsheet for GP Batteries Hong Kong, and preparing translation files for Malay-language copy.

FMCG · REGIONAL (APAC)

Lee Kum Kee

Research and insight work supporting the APAC marketing team's strategic decisions.

Market ResearchCompetitive AnalysisAI-Assisted Insights

Competitive intelligence

Built AI-assisted research prompts to track a key competitor's activity across seven Asian markets — Hong Kong, Malaysia, the Philippines, Indonesia, Korea, India, and Thailand.

Competitive analysis reporting

Developed a sample HTML-based competitive analysis report format to make findings easy for stakeholders to scan and act on.

Consumer data workflow scoping

Supporting the APAC marketing team in scoping an in-house, AI-powered consumer data workflow to speed up future research cycles.

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